ronGARRETT.design


zeitgeist gallery



creative director | ux/ui design | graphic design | branding



proposal





challenge.



How can we empower new and old lash artist to learn and grow in their careers?



key objective.



Unify the brand design and messaging. Design a new educational experience to learn how to lash.



solution.



Design a digital/physical education experience where new and old artist can learn and grow their business by learning new skills.



design process





01



research.



the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.



02



prototype.



a first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied.



03



design.



a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made.



04



launch.



introduce a new product to the public for the first time.



01 research.





interviews / user personas



As creative director I worked closely with the marketing team, sales team and our lash educators to create a new experience for our lash artist education program. We wanted to create an experience where lash artist can practice and learn from home before they are in class. Helping lash artists to learn before and start to lean before class would help them learn faster and be more confident when they complete the lash course.


I was able to interview multiple lash artist and educators to learn about the pain point of learning how to lash and ways they believe could make the experience better. Also talking with the stakeholders to understand the vision they had as well was key for the success of the launch. After the interviews process I was able to create user personas with the marketing team to help us create a great user experience.



02 Prototype.





user journey / wireframes / user testing



With the marketing team and lash educators we were able to create the user journey and site map on how we could help new lash artist sign up and find schools in their local area. After working that out with the team I was able to focus on the wireframes. Once the wireframes were designed we were able to test them with some local lash artist and the educators. I was able to get feedback and made the changes to overall enhance the experience. Then I was able to get the wireframes approved from the stakeholders.



03 design.





user interface design / branding / photography /social media



The favorite part of the process was guiding the creative team through branding (ID, Web and Social Media) and photography to shape the brand’s vision. With all the insights we gathered about our artist, I dove into the wireframes and began designing the website from the ground up. It was incredibly rewarding to see everything come together so seamlessly and to witness the collective effort transform into a compelling, authentic digital experience.



04 Launch.





graphic design / photography / social / print material



Here is a look at some other materials I designed and art directed for the launch of Bella Lash Academy.



contact.